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| Author: | Bulck, J. van den Beullens, K. |
| Title: | The relationship between docu soap exposure and adolescents' career aspirations |
| Journal: | European Journal of Communication
2007 : SEP, VOL. 22:3, p. 355-366 |
| Index terms: | careers professions students young people |
| Freeterms: | television media |
| Language: | eng |
| Abstract: | This study aimed to explore the relationship btw. adolescents' (here as: adls.)viewing of docu soap/s (as: d-sp./d-sps.) and their career aspirations. It is shown that among a sample of 369 adls. in their last year of secondary education, regular viewing of a d-sp. about midwives, veterinarians or para-commandos was a significant predictor of more positive perceptions of that profession (as: prfs). Data on student numbers suggested these to go up in periods following the broadcasting of a successful d-sp. about a particular prfs. The odds of becoming a student of a study programme recently featured in a d-sp. increased by 15 percent. |
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