search query: @freeterm corporate identity / total: 22
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| Author: | He, H.W. Balmer, J.M.T |
| Title: | Perceived corporate identity/strategy dissonance: triggers and managerial responses |
| Journal: | Journal of General Management
2007 : Autumn, VOL. 33:1 p. 71-91 |
| Index terms: | corporate strategy organizational change |
| Freeterms: | corporate identity |
| Language: | eng |
| Abstract: | This study focuses on corporate identity and strategy during a time of environmental transformation. The topic is studied through a theory-building case study. The study finds that strategy and identity were seen as dissonant by senior managers under the presence of a significant industry-wide common identity and linked perceived corporate strategy controversy. In relation the study finds that the response from managers to such dissonance was in means of self-legitimating, attributing and adjusting their views of the organization's identity and strategy. |
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