search query: @author Kumar, V. / total: 22
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| Author: | Venzin, M. Kumar, V. Kleine, J. |
| Title: | Internationalization of retail banks: A micro-level study of the multinationality-performance relationship |
| Journal: | Management International Review
2008 : VOL. 48:4, p. 463-485 |
| Index terms: | internationalization multinational banking banks |
| Language: | eng |
| Abstract: | This study deals with the underlying reasons for the variant nature of the relationship btw. multinationality (hereafter as: mlty.) and firm performance (as: perf.) in the context of service firms. An exploratory study using case analyses of large European retail banks is performed. It is argued that the nature of the mlty.-perf. relationship (as: r-ship.) for services is moderated by industry characteristics, market-based factors and firm-specific factors. It is concluded that the shape of the curve depicting the mlty.-perf. r-ship. of retail banks experiences substantial variations on a single case level. The mlty.-perf. r-ship. is shown to vary significantly depending on banks' strategic decisions as to branch network configurations, product portfolios, branding strategies, organizational architecture, and social networks. |
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