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| Author: | Moore, S. |
| Title: | Integrating emotion with identity in European Union strategy |
| Journal: | Journal of communication management
2009 : VOL. 13:4, p. 329-342 |
| Index terms: | European Union strategy politics communication organizational communication Internet |
| Freeterms: | corporate identity |
| Language: | eng |
| Abstract: | This paper aims at proposing a more extensive use of emotion in building popular support for the European Union (EU). The approach takes the form of identifying and analyzing historical and modern evidence and proposing a new EU communication strategy based on current and previous experience. It is found out that emotion was extensively used by early states. However, the EU has not been making effective use of emotion. It is implied that the EU ought to manage its communication needs in a new way. |
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