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| Author: | Balasubramanian, S. K. Kumar, V. |
| Title: | Analyzing variations in advertising and promotional expenditures: key correlates in consumer, industrial and service markets. |
| Journal: | Journal of Marketing
1990 : APR, VOL.54:2, p.57-68 |
| Index terms: | MARKETING MODELS ADVERTISING SALES PROMOTION INDUSTRIAL MARKET RESEARCH |
| Language: | eng |
| Abstract: |
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