search query: @indexterm SERVICE QUALITY / total: 221
reference: 172 / 221
| Author: | Celma, F. |
| Title: | La satisfacción del cliente : diez recomendaciones para la acción |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : , MARCH-APRIL, 25, p. 33-37 |
| Index terms: | COMPANIES CONSUMER SATISFACTION SERVICE QUALITY |
| Language: | spa |
| Abstract: |
SCIMA