search query: @indexterm SERVICE QUALITY / total: 221
reference: 129 / 221
| Author: | Hinkin, T. R. Tracey, J. B. |
| Title: | The cost of turnover : putting a price on the learning curve |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2000 : JUN, VOL. 41:3, p. 14-21 |
| Index terms: | Hotel and catering industry Hotel management Service quality |
| Language: | eng |
| Abstract: | The authors examine what constitute brand equity in the hotel industry and demonstrate a method for how that brand equity can be measured. |
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