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| Author: | Brannon, L. A. McCabe, A. E. |
| Title: | Time-restricted sales appeals: the importance of offering real value |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2001 : AUG-SEP, VOL. 42:4, p. 47-52 |
| Index terms: | Service quality Service marketing Service industries Restaurants |
| Language: | eng |
| Abstract: | The authors theorize that a time restriction causes would-be buyers to give focused, careful consideration to the offer. If the product is desirable, that additional consideration can spur more purchases- but the reverse is also true, and thus a weak purchase argument can actually dampen sales. |
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