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Author:Cole, S. T.
Scott, D.
Title:Examining the mediating role of experience quality in a model of tourist experiences
Journal:Journal of Travel & Tourism Marketing
2004 : VOL. 16:1, p. 77-88
Index terms:Tourism
Tourist industry
Service quality
Performance appraisal
USA
Language:eng
Abstract:Using data from a tourist survey in Northeast Ohio, the mediating role of experience quality is examined. Results indicate that tourist experience is cumulative in the sense that performance quality leads to experience quality fully mediates the relationship between performance quality and overall satisfaction.
SCIMA record nr: 254351
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