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| Author: | Park, Y. A. Gretzel, U. Sirakaya-Turk, E. |
| Title: | Measuring web site quality for online travel agencies |
| Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 23:1, p. 15-30 |
| Index terms: | internet service quality travel agents tourist industry |
| Language: | eng |
| Abstract: | This article explores the influence of perceived web site quality on willingness to use online travel agencies by identifying and empirically testing the effect of six core dimensions. Based on a survey of 311 Americans the Ease of Use was found to be the most significant dimension affecting willingness to use, followed by Information/Content, Responsiveness, Fulfillment, and Security/Privacy. Visual appeal was not found to have an influence on willingness to use. |
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