search query: @indexterm advertising media / total: 223
reference: 198 / 223
Author: | Oherlihy, C. |
Title: | Why ad experiments fail. |
Journal: | Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 53-58 |
Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING MEDIA |
Language: | eng |
Abstract: |
SCIMA