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| Author: | Hattemer, K. |
| Title: | Medien tragen Marken zum Markterfolg |
| Journal: | Markenartikel
1991 : NOV, VOL. 53:11, p. 486-489 |
| Index terms: | MEDIA RESEARCH BRAND NAMES ADVERTISING MEDIA |
| Language: | ger |
| Abstract: |
SCIMA