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| Author: | Cordoba Villar, J. L. de |
| Title: | Publicidad en crisis y nueva "comunicacion". |
| Journal: | Harvard-Deusto Business Review
1992 : APR, 49, p. 82-92 |
| Index terms: | ADVERTISING CRISES ADVERTISING MEDIA CONSUMER BEHAVIOUR CONSUMER ATTITUDES COMMUNICATION |
| Language: | spa |
| Abstract: |
SCIMA