search query: @indexterm advertising media / total: 223
reference: 197 / 223
Author: | Russell, J. T. Martin, C. H. |
Title: | How ad agencies view research. |
Journal: | Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 27-31 |
Index terms: | ADVERTISING MEDIA ADVERTISING RESEARCH ADVERTISING AGENCIES |
Language: | eng |
Abstract: |
SCIMA