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| Author: | Russell, J. T. Martin, C. H. |
| Title: | How ad agencies view research. |
| Journal: | Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 27-31 |
| Index terms: | ADVERTISING MEDIA ADVERTISING RESEARCH ADVERTISING AGENCIES |
| Language: | eng |
| Abstract: |
SCIMA