search query: @indexterm advertising media / total: 223
reference: 196 / 223
Author: | Kreweras, C. |
Title: | La mesure de l'efficacite dans la presse industrielle. |
Journal: | Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 83-92 |
Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING MEDIA INDUSTRIAL ADVERTISING NEWSPAPER ADVERTISING |
Language: | fre |
Abstract: |
SCIMA