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| Author: | Bunk, B. |
| Title: | Gewichtskontrolle |
| Journal: | Absatzwirtschaft
1992 : JUN, VOL. 35:6, p.60-65 |
| Index terms: | MARKETING MARKETING STRATEGY ADVERTISING ADVERTISING MEDIA |
| Language: | ger |
| Abstract: | The authors investigate what changes occured in advertising and marketing orientation, and what sorts of strategies can be found behind these changes. The examples of Braun AG, Westlotto, Karstadt AG and Siemens AG are taken, their advertisement concept and their results are compared and analysed. |
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