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| Author: | Bunk, B. |
| Title: | Wohin die Zielgruppen gehen |
| Journal: | Absatzwirtschaft
1992 : SEP, VOL. 35:9, p.60-70 |
| Index terms: | ADVERTISING ADVERTISING MEDIA |
| Language: | ger |
| Abstract: | The author compares the last year and the current achievements of the different media as far as advertising is concerned. Newspapers, periodicals, television and radio programms, movie advertisements are compared, and the different indices are broken down according to region as well. |
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