search query: @indexterm advertising media / total: 223
reference: 85 / 223
Author: | Bunk, B. |
Title: | Orientierung im Medienlabyrinth: Werbeinvestitionen. |
Journal: | Absatzwirtschaft
1993 : AUG, p. 96-101 |
Index terms: | ADVERTISING MEDIA TELEVISION ADVERTISING NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS SURVEYS GERMANY |
Language: | ger |
Abstract: |
SCIMA