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| Author: | Schneider, B. E. |
| Title: | So könnten auch Sie - Btx - nutzen. |
| Journal: | Marketing Journal
1980 : VOL. 13:4, p. 365-366, 368 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING MEDIA |
| Language: | ger |
| Abstract: |
SCIMA