search query: @indexterm advertising media / total: 223
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| Author: | Schlosberg, J. |
| Title: | Are ad buyers for sale? |
| Journal: | Business and Society Review
1992 : WINTER, 80, p. 42-45 |
| Index terms: | PUBLIC RELATIONS ADVERTISING MEDIA ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: | Business entertainment takes many unusual guises when it comes to media companies wooing advertisers. The fact that there may be a fine line between creative and corrupt, the wonderful and the wanton, is not news. We are interested in another fine line: the one between entertainment and obligation, between what those with advertising space to sell like to give away and what those who help influence media decisions sometimes take. Which sort of freebie "works" and which doesn't? And what, come to think of it, does it mean to say something "works" in the first place? |
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