search query: @indexterm advertising media / total: 223
reference: 193 / 223
Author: | Weinstein, S. Appel, V. Weinstein, C. |
Title: | Brain activity responses to magazine and television advertising. |
Journal: | Journal of Advertising Research
1980 : JUN, VOL. 20:3, p. 57-63 |
Index terms: | ADVERTISING MEDIA ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
SCIMA