search query: @indexterm advertising media / total: 223
reference: 80 / 223
Author: | Koschnik, W.J. |
Title: | Farbe in Zeitungsanzeigen: Oft eine Fehlinvestition |
Journal: | Markenartikel
1994 : MAR, VOL. 56:3, p. 122-127 |
Index terms: | ADVERTISING MEDIA ADVERTISING EFFECTIVENESS GRAPHIC DESIGN |
Language: | ger |
Abstract: |
SCIMA