search query: @indexterm advertising media / total: 223
reference: 77 / 223
Author: | Rogers, M. Peppers, D. |
Title: | Kundenmanagement: 1:1-Marketing. |
Journal: | Absatzwirtschaft
1994 : MAR, p. 42-48 |
Index terms: | MARKETING STRATEGY ADVERTISING MEDIA TECHNOLOGICAL INNOVATION TELECOMMUNICATION CUSTOMERS CONSUMER DEMAND |
Language: | ger |
Abstract: |
SCIMA