search query: @indexterm advertising media / total: 223
reference: 192 / 223
Author: | Mizerski, R. W. Allison, N. K. Calvert, S. |
Title: | A controlled field study of corrective advertising using multiple exposures and a commercial medium. |
Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 341-348 |
Index terms: | ADVERTISING MEDIA ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
SCIMA