search query: @indexterm advertising media / total: 223
reference: 191 / 223
Author: | Katz, W. A. |
Title: | A sliding schedule of advertising weight. |
Journal: | Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 39-44 |
Index terms: | SCHEDULING ADVERTISING MEDIA ADVERTISING RESEARCH CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
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