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| Author: | Rominski, D. |
| Title: | Wie kommt die digitale Botschaft an?: Multimedia. |
| Journal: | Absatzwirtschaft
1994 : NOV, p. 120-126 |
| Index terms: | ADVERTISING MEDIA ADVERTISING EFFECTIVENESS MAIL ORDER SELLING CD-ROM INFORMATION SYSTEMS TELECOMMUNICATION |
| Language: | ger |
| Abstract: |
SCIMA