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| Author: | Missner, P. |
| Title: | Die Werbung überzeugt noch nicht: Aktuelle Daten aus Polen. |
| Journal: | Absatzwirtschaft
1994 : NOV, p. 128-129 |
| Index terms: | MARKETING ADVERTISING MEDIA MEDIA RESEARCH CONSUMER BEHAVIOUR POLAND |
| Language: | ger |
| Abstract: |
SCIMA