search query: @indexterm advertising media / total: 223
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Author: | Bunk, B. |
Title: | Wo profitiert Marketing?: Eruptionen in der Medienlandschaft. |
Journal: | Absatzwirtschaft
1995 : JAN, p. 32-38 |
Index terms: | ADVERTISING MEDIA ADVERTISING EXPENDITURE ADVERTISING EFFECTIVENESS COST BENEFIT ANALYSIS COMMUNICATION MEDIUM-SIZED BUSINESSES |
Language: | ger |
Abstract: |
SCIMA