search query: @indexterm advertising media / total: 223
reference: 68 / 223
Author: | Mathes, R. Spanier, J. |
Title: | Markenwerbung gewinnt im Media-Mix |
Journal: | Markenartikel
1995 : VOL..57:9, p. 428, 430-432 |
Index terms: | ADVERTISING MEDIA PRODUCT IMAGE |
Language: | ger |
Abstract: |
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