search query: @indexterm advertising media / total: 223
reference: 66 / 223
Author: | Bunk, B. |
Title: | Online-Services: Positionierung in der Koexistenz. |
Journal: | Absatzwirtschaft
1995 : NOV, p. 62-64, 66, 69 |
Index terms: | ADVERTISING MEDIA TELEVISION INDUSTRY INTERNET INTERACTIVE COMPUTING ON-LINE INFORMATION RETRIEVAL MARKETING MIX |
Language: | ger |
Abstract: |
SCIMA