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| Author: | Plewe, H. |
| Title: | Media-Planung '96: Zeitschriften. Die Verlage rüsten nach, die Kunden bauen um. |
| Journal: | Absatzwirtschaft
1995 : NOV, p. 125-126, 128, 130-135 |
| Index terms: | PERIODICALS ADVERTISING MEDIA STRATEGIC PLANNING TELEVISION INDUSTRY GERMANY |
| Language: | ger |
| Abstract: |
SCIMA