search query: @indexterm advertising media / total: 223
reference: 61 / 223
Author: | Plewe, H. |
Title: | Suche nach Sicherheit: Media-Planung. |
Journal: | Absatzwirtschaft
1996 : APR, p. 123-124, 126-130, 132, 134-135 |
Index terms: | ADVERTISING MEDIA PLANNING BROADCASTING INDUSTRY SPONSORSHIP GERMANY |
Language: | ger |
Abstract: |
SCIMA