search query: @indexterm advertising media / total: 223
reference: 57 / 223
| Author: | Faasse, J.H. |
| Title: | Different stations, different effects? |
| Journal: | Marketing and Research Today
1996 : AUG, VOL. 24:3, p. 175-181 |
| Index terms: | RADIO INDUSTRY ADVERTISING EFFECTIVENESS NETHERLANDS ADVERTISING MEDIA |
| Language: | eng |
| Abstract: |
SCIMA