search query: @indexterm advertising media / total: 223
reference: 188 / 223
| Author: | Stevens, A. |
| Title: | Brandstanding: long-lived product promotion. |
| Journal: | Harvard Business Review
1981 : MAY_JUN, VOL. 59:3, p. 54, 56, 58 |
| Index terms: | ADVERTISING MEDIA |
| Language: | eng |
| Abstract: |
SCIMA