search query: @indexterm advertising media / total: 223
reference: 221 / 223
« previous | next »
Author:Peterman, J. L.
Carney, M.
Title:A comment on television network price discrimination.
Journal:Journal of Business
1978 : 2 APR VOL.51 p.343-352
Index terms:TELEVISION RECEIVERS INDUSTRY
ADVERTISING MEDIA
PRICE CONTROL
Language:eng
Abstract:
SCIMA record nr: 1692
add to basket
« previous | next »
SCIMA