search query: @indexterm advertising media / total: 223
reference: 221 / 223
Author: | Peterman, J. L. Carney, M. |
Title: | A comment on television network price discrimination. |
Journal: | Journal of Business
1978 : 2 APR VOL.51 p.343-352 |
Index terms: | TELEVISION RECEIVERS INDUSTRY ADVERTISING MEDIA PRICE CONTROL |
Language: | eng |
Abstract: |
SCIMA