search query: @indexterm advertising media / total: 223
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| Author: | Hornik, J. Schlinger, M. J. |
| Title: | Allocation of time to the mass media. |
| Journal: | Journal of Consumer Research
1981 : MAR, VOL. 7:4, p. 343-355 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY TIME ADVERTISING MEDIA LEISURE MASS COMMUNICATION |
| Language: | eng |
| Abstract: |
SCIMA