search query: @indexterm advertising media / total: 223
reference: 185 / 223
Author: | Chirouze, Y. |
Title: | L`analyse des couples (lieu, moment) : la creativite au service de la publicite. |
Journal: | Revue Francaise du Marketing
1981 : JUL-SEP, VOL. 86, p. 98-103 |
Index terms: | ADVERTISING MEDIA ADVERTISING RESEARCH |
Language: | fre |
Abstract: |
SCIMA