search query: @indexterm advertising media / total: 223
reference: 184 / 223
Author: | Lynn, J. R. |
Title: | Newspaper ad impact in nonmetropolitan markets. |
Journal: | Journal of Advertising Research
1981 : AUG, VOL. 21:4, p. 13-19 |
Index terms: | ADVERTISING MEDIA NEWSPAPER ADVERTISING |
Language: | eng |
Abstract: |
SCIMA