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| Author: | Toro, J. de Oliver, X. |
| Title: | Planificacion de medios: pieza clave en la estrategia de comunicacion publicitaria |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : JUL-AUG, 27, p. 43-49 |
| Index terms: | ADVERTISING MEDIA ADVERTISING |
| Language: | spa |
| Abstract: |
SCIMA