search query: @indexterm CONGLOMERATE COMPANIES / total: 223
reference: 44 / 223
| Author: | Zhao, Feng |
| Title: | Further reflection on Chinese conglomerates' operation on a global scale (original in Chinese) |
| Journal: | Research on Financial and Economic Problems (c)
1998 : 7, p.32-33 |
| Index terms: | CONGLOMERATE COMPANIES INTERNATIONAL MARKETING MANAGEMENT CHINA |
| Language: | chn |
| Abstract: | Existing problems are: the scale of conglomerates is too small; their marketing concepts don't fit in with changes in an environment of market competition; the development strategies of these enterprises are changing all the time; they neglect the management of brands and fall short of marketing plans which center on market occupation ratios; their goals for profits are only on a short view. Tactics for the international operation of conglomerates include the following: basing on the scale of key industries, conglomerates include the following: basing on the scale of key industries, conglomerates should first develop specialized series of products which are relevant to key industries, and then develop in the direction of comprehensive functions; move in the direction of financial |
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