search query: @indexterm advertising media / total: 223
reference: 181 / 223
Author: | Weil, P. |
Title: | A propos du seminaire de l'IREP sur les nouveaux medias. |
Journal: | Revue Francaise du Marketing
1981 : OCT-DEC, 87, p. 115-120 |
Index terms: | ADVERTISING MEDIA MARKETING INFORMATION |
Language: | fre |
Abstract: |
SCIMA