search query: @indexterm advertising media / total: 223
reference: 220 / 223
Author: | Fajen, S. R. |
Title: | More for your money from the media. |
Journal: | Harvard Business Review
1978 : 5 SEP-OCT VOL.56 p.113-121 |
Index terms: | ADVERTISING MEDIA ADVERTISING |
Language: | eng |
Abstract: |
SCIMA