search query: @indexterm advertising media / total: 223
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| Author: | Huang, Hui |
| Title: | Network advertising: a new commercial media (original in Chinese) |
| Journal: | Commercial Economy and Management (c)
1999 : 1, p.30-32 |
| Index terms: | ADVERTISING MEDIA INFORMATION NETWORK |
| Language: | chn |
| Abstract: | Network advertising has the nature: no mandatory; interactive; extensive; be easily counted; economical. And the current network advertising types are mainly; 1. Button models advertising; 2. Flag model advertising; 3. main page advertising; 4. list and catalogue transmit advertising; 5. comprehensive advertising. At present, the transmit channel of network advertising are: 1. Main page 2. Specialized sale network; 3. Free Internet service; 4. Yellow page; 5. Industry name list; 6. Network newspaper and magazine; 7. News group. |
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