search query: @indexterm advertising media / total: 223
reference: 179 / 223
| Author: | Kelley, D. |
| Title: | Critical issues for issue ads. |
| Journal: | Harvard Business Review
1982 : JUL-AUG, VOL. 60:4, p. 80-83, 85-87 |
| Index terms: | ADVERTISING MEDIA |
| Language: | eng |
| Abstract: |
SCIMA