search query: @indexterm advertising media / total: 223
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| Author: | Leckenby, J. D. Kishi, S. |
| Title: | How media directors view reach/frequency estimation. |
| Journal: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 64-69 |
| Index terms: | ADVERTISING MEDIA ESTIMATION ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA