search query: @indexterm advertising media / total: 223
reference: 177 / 223
Author: | Zufryden, F. S. |
Title: | Predicting trial, repeat, and sales response from alternative media plans. |
Journal: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 45-52 |
Index terms: | ADVERTISING MEDIA CONSUMER BEHAVIOUR TELEVISION ADVERTISING |
Language: | eng |
Abstract: |
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