search query: @indexterm advertising media / total: 223
reference: 176 / 223
| Author: | Woodside, A. G. Ronkainen, I. A. |
| Title: | Travel advertising : newspapers versus magazines. |
| Journal: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 39-43 |
| Index terms: | TRAVEL ADVERTISING MEDIA NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA