search query: @indexterm advertising media / total: 223
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| Author: | Cannon, H. M. Linda, G. |
| Title: | Beyond media imperatives : geodemographic media selection. |
| Journal: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 31-36 |
| Index terms: | MEDIA SELECTION ADVERTISING MEDIA |
| Language: | eng |
| Abstract: |
SCIMA