search query: @indexterm advertising media / total: 223
reference: 173 / 223
Author: | Sissors, J. Z. |
Title: | Confusions about effective frequency - Semantics and measurement problems. |
Journal: | Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 33-37 |
Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING MEDIA MEDIA RESEARCH |
Language: | eng |
Abstract: |
SCIMA