search query: @indexterm advertising media / total: 223
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| Author: | Duetsch, L. L. |
| Title: | Advertising and profitability among large industrial corporations. |
| Journal: | Quarterly Review of Economics and Business
1982 : WINTER, VOL. 22:4, p. 81-88 |
| Index terms: | ADVERTISING MEDIA PROFITABILITY LARGE BUSINESSES |
| Language: | eng |
| Abstract: |
SCIMA